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Jennifer Morrison Hot Style Pictures: Decades of Denim Los Angeles Launch Party Photos and Pics

Jennifer Morrison Pictures: Jennifer Morrison arrives at the Decades of Denim launch party held at a private residence on November 2, 2010 in Los Angeles, California.

Retailer Cameron Silver named his denim debut after his vintage boutique, Decades, located on famed Melrose Avenue in Los Angeles.

"I was enthusiastic to give denim a clean aesthetic look that would be a foundation for a women's personal style," Silver previously told Women's Wear Daily of the collection. "People are looking for chic day-to-evening clothing. It's a category that is underdeveloped. We can start developing it through denim and hopefully build a lifestyle brand."

Photo credit: Chris Hatcher / PR Photos